If they wrote the lore into the game, we'd have more to do, and they could keep this thing going for the next 50 years and we'd love it. I suppose everybody at Bungie is trying to cram the story in hard and fast before Activision's favorite son CoD gets jelly and Activision has to crush Bungie.
Hopefully, Blizzard will buy the franchise when that day comes and Destiny will realize its true potential.
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Activison owns Blizzard. Why would Activision buy the franchise they already own? Not to mention that Blizzard isn't the same company it was ten years ago and can't even realize the 'full potential' of its own IP's. Sounds like a similar studio...
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The more you know... Sad. The hope was for the WoW storytelling to merge with this great shooter. It's always been Destiny's weakest link. WoW had a way of livening up the grind with thoughtful side quests... that is if players read them. The lore was told by way of these side quests rather than a half baked lore tab.