It was covered by a bunch of snow so I had to dig for it, which was probably more work than what Bungie put into the event.
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Maybe you're on to something. Given Bungie's record, they usually make really big, welcomed changes to Destiny when the player base actually starts to die out, see Taken King, Forsaken etc... Maybe everyone needs to go outside and touch grass more often? If enough people do, then Bungie will have to step their game up.