End game content is a privlege for the people who have paid for the DLC content. If you want freebies, there are plenty of F2P games like Warframe.
Buy the base game, then you get access to the content in the base game (including gear, levels, events and content), until it changes and gets newer content added into rotation.
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My gripe is not the dlc, what I'm referring to is how the dlc so strongly interferes with vanilla content instead of it being separate.
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That's the model for online heavy games like mmo's and such. Want to do the good stuff? Hand over the green stuff.