Bungie is quoted in a team meeting as saying
"It is our philosophy that high-quality gear should remain as rare as possible, and to that end, matchmaking will be limited. We want the players to continue drooling over these items; always keep them out of reach for the masses."
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They want people stuck in the game and invest a lot of time 1000+ hours. So this people will never go away and pay every shitty DLC. Cause they are junkies.
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And that idea is what is killing the game, plus who wants lv30 gear when you can get lv32 gear from a normal vender
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And two or three months afterward, you can get that sweet new lvl 34 armor from a vendor! No end game experience required!