I disagree with this post only because Sony has had many many flagship games and mascots Crash Bandicoot Sweet Tooth from Twisted Metal Lara Croft from Tomb Raider Jak from Jak and Dexter Helghast from Killzone Cole from Infamous Kratos from God of War (the most fitting in my opinion) And now there is Nathan Drake from Uncharted, I'd say that Sony just knows how to change with the times and they know what their audience wants (I'm a huge halo fan) Microsoft makes it seem like all Xbox gamers care about is fps games and cars when I'd love to have an exclusive RPG or Action Adventure game. Microsoft is getting better at this sort of thing an Nintendo has two different crowds, the Mario side and the Zelda side, Zelda peeps only play Zelda games on Nintendo platforms and most likely also own a Sony platform the Mario guys are Nintendo fanboys and eat up anything Mario that comes out.