this master of propaganda was behind several marketing campaigns that permanently shaped the american culture.he was the original "modern" PR guy for companies. before his work, bacon was considered the bad part of the pig that nobody except the very poor ate. after his work, bacon is so entrenched in american culture that people even make bacon flavored beer, condoms, and lube. [spoiler][quote]Bernays argued that the manipulation of public opinion was a necessary part of democracy[/quote]literally every company uses principles engineered by this man. [/spoiler]