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6/24/2015 7:03:47 PM
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Jason Jones, co-founder of Bungie, made a statement a long time ago when Bungie was purchased by Microsoft. He said, "We'd been talking to people for years and years—before we even published Marathon, [u]Activision made a serious offer [to buy us].[/u] But the chance to work on [the Microsoft Xbox console]—the chance to work with a company that took the games seriously. Before that we worried that we'd get bought by someone who just wanted Mac ports or didn't have a clue."
Back then, Bungie was more enthused about creating an experience / a game changer. They knew profits would come, but they wanted to keep a positive impression for Bungie. Ever since the merger with Activision, the impression has become profit and profit only. Activision is more concerned about filling the shareholders' pockets than the customers' wants. Anyone who has studied management in college could tell you that in modern management, the purpose of creating a business is to create a customer. Bungie already has their customers, they are reaching for more to appease their (Activision's) shareholders. Shareholder value is the world's dumbest idea..... Bungie knew this 10 years ago, why have they now changed their minds?
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[quote]Anyone who has studied management in college could tell you that in modern management, the purpose of creating a business is to create a customer. [/quote] I beg to disagree and agree at the same time, buddy. The main purpose of creating a business is to create profit. [b]by creating customers[/b] Not hating or saying that you're wrong. You just missed that one thing.
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That would be the Shareholder's Value Theory. They didn't call it the world's dumbest idea for nothing. CEO's are detracting from the principle of creating a business for profit lately because it was one of the reasons for the recession of 2007. Mark Zuckerberg and Tim Cook are huge philanthropists in the idea of benefiting customers before profits. This creates good profits. Bad Profits in Destiny (such as Sony's strong hold on early content rights, Red Bull's promotion in 7/11s, the UK currency change debacle, and the recent collector's edition for new gamers corruption) are turning long time Destiny fans into Detractors. Detractors are still customers, but they demote the product to everyone they know. Modern CEO's are trying to break this model of bad profits. I could only imagine the backlash a company like Bungie could get if bad profits continue in the future. Users could easily go from the millions to nothing before their 10 year endeavor is over.
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Good points. But at the end of the day, a business is still a business and profit is weighed more than anything else. A perfect balance of customer advocacy and profit gain must be attained to hold the venture up. (especially since we are talking about a 10-year plan here) But then again, we're talking about videogames here and bungie has already recovered their capital, which means all they need to do is to keep on making more profit out of what they already have. See what I did there? I'll just leave it at that.
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Thought Jason quit and someone took over
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Here's Jason Jones..... [url]https://youtu.be/LIxxsw7TNd4[/url]
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God I remember all those lies
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You're thinking of Joe Staten.... he was the chief script writer and in charge of cinematics. His departure is probably the reason for minimal cut scenes and a botched story line. Jason Jones is Bungie..... without Jones, there is no Bungie.
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I guess someone threw money at the screen and bungievision was born
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that was their first 10 year plan, now the next one is all profits.
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Modificato da AcridZeroCOOL: 6/24/2015 9:11:09 PMI thought it was collect underpants?
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Because those people don't work for Bungie anymore.
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Jason Jones is still the mastermind behind Bungie. But newer employees like Deej and Luke Smith don't hold the same passion for the company. Hell, here's an article Smith made complaining about Halo 2's multiplayer (this was before he worked for Bungie)..... http://www.1up.com/features/broken-halo.
