And smart marketing on their end.

Only if you're an idiot (not suggesting you are).

Thousands of people will pre-order this. I'm just saying that's smart on their behalf. You take arguably the most coveted weapon in the game and give it a cool skin if you pre-order it. No matter how you dice it, it's smart and people are going to buy it for for that reason. I'm a day one player and unfortunately that was the only exotic that has (and still hasn't) dropped for me. I should have bought it week two but had to wait until Xur sold it again. So for me I'm not that tied to it but there are 1000s that are.