hahahaha I see what you did there. :) It might be too high for you, but that's how capitalism works. The free market sets the price, and Activisions market analysts have decided that the $20 price point is what will make them the most money. Do I wish it cost less/had more content? Of course. But I'll be buying it because the utility I get from it will be worth the $20. Its an individual value proposition, and for some people its not going to be worth it.