They already made money off of you when you bought the game. BTW you cannot compared video games and food. That doesn't work well.
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Do you think Bungie is satisfied with making money off of customers only once? Clearly not, that's why there's DLC and Eververse. Yes, you absolutely can compare any consumer item to any other consumer item. The point is that all businesses thrive off of returning customers and if you -blam!- up, your customers are not going to return. Therefore, you have to make amends one way or another.