I don't think it is about value for money. I think it is about pay parity. 40 minutes of my time still cost more than 40 minutes of an Americans time. Now if it was Purley down to local taxes and import duty I wouldn't have a problem. However the product is being produced in the EU so import tax is negligible and even with 20% vat it does not equate to the £40 price tag. It is purely Activision trying to squeeze some extra money out of UK players. I do not begrudge people buying the game and I hope you enjoy it. And as an early adopter I expect to pay more for something that is a year old. My only fear is that if we buckle now it may set Destiny's DLC on a pricing course that may price people out of the market. I am looking forward to TTK but I will wait for a price drop. I don't think I am alone in this way of thinking.