That's not the point. :-( If we overpay for DLC then eventually they're gonna say screw it and you'll be paying more money for less. That's how we got TDB and HoW.
If you need an example of this going to the extreme, look up Horse Armor for Elder Scrolls.
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Yeah man, that stuff is ridiculous. Most "micro transactions" are extortionate because some people just don't care about value for money.