You aren't really "forced" though are you? It's a damn emblem. I'm sure most people will use their ToO, kellbreakers and iron banner ones anyways. If you don't want to do the requirements for it, you don't get the emblem, they aren't forcing you to get it. The only way you could get to 30 and 32 was to do raids, that was forcing you, but most people were fine with that. An exotic bounty forces you to play a certain way, but nobody complains about that because they want the item, this is the same.