Sometimes they offer limited time deals on gold subs, the most recent I can remember I think was 39.99 for a year. If they never advertised it how would you know about it?
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OP is complaining about nothing. He has no grounds for disliking the ads.
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I'm not the only one here that complains about them. It may make some sense business wise.. But it pisses on the consumer and says, "Screw how they feel about it"
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No, it doesn't. It would only be perceived that way if ads were to pop up on your screen and you had to close them, or if their audio played while not being highlighted, or if complete sections were ads, or if you had to watch ads in order to start your game or an app. I could continue.