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1/7/2018 7:43:19 PM
4
I have spent years working strategic messaging and I can tell you beyond a shadow of a doubt that whoever is handling your corporate messaging should be fired and a real strategic communications effort establish. Rule 1 of strategic messaging admit your mistake and don't make excuses (especially when what you did was intentional). If it was intentional, say so. "we intended to use Eververse as a means to secure more funding for future projects." Rule number 2...don't insult your audience. There are a lot of very smart gamers... SOME individuals have IQs higher than some of your department's collective IQ. Bottom line: your consumers will forgive you if you are honest with them and treat them as intelligent well informed consumers. Bungie, I would venture that your very existence as a corporation is at grave risk, not slowly bleeding, but more like hemorrhaging while you attempt to stop the bleeding with band-aids. If you need some help with your messaging drop me a line and I'll be glad to help. I'm retiring in 12 months then I was gonna play Destiny into my old age... Something that seems less likely nowadays. Best of luck!
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Minor correction: They should refrain from making up excuses yes however they should consider how they phrase it, for example rather than saying they accidentally deleted 7 days of work due to a mistake they could say unforeseen obstacles occured and then inform the user/customer of a deadline for when it will be fixed at the latest but work hard to solve it beforehand of course the deadline is +1 day more than what they themselves expect it to be at its latest so that its out few days before that deadline. This way they admit to shortcommings but modify the truth and since it came before the final deadline the user smiles and thanks them for hard work. sad but true thats how communication often is towards user/customer
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lol....Good advice, don't worry "They're Listening, Keep it coming!"
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True. Sadly they already proved to be simply thieves leeching money from a community until everyone leave
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[quote]I have spent years working strategic messaging and I can tell you beyond a shadow of a doubt that whoever is handling your corporate messaging should be fired and a real strategic communications effort establish. Rule 1 of strategic messaging admit your mistake and don't make excuses (especially when what you did was intentional). If it was intentional, say so. "we intended to use Eververse as a means to secure more funding for future projects." Rule number 2...don't insult your audience. There are a lot of very smart gamers... SOME individuals have IQs higher than some of your department's collective IQ. Bottom line: your consumers will forgive you if you are honest with them and treat them as intelligent well informed consumers. Bungie, I would venture that your very existence as a corporation is at grave risk, not slowly bleeding, but more like hemorrhaging while you attempt to stop the bleeding with band-aids. If you need some help with your messaging drop me a line and I'll be glad to help. I'm retiring in 12 months then I was gonna play Destiny into my old age... Something that seems less likely nowadays. Best of luck![/quote] Totally agree
