They announced the D2 pre launch schedule in early July here: http://www.ign.com/articles/2017/07/03/destiny-2-all-the-newest-details-in-one-place--ign-first
July 18th - Destiny 2 beta Live!
July 18th - Peripherals
July 19th - A closer look at combatants
July 21st - Localization
July 24th - A destination explored
July 25th - PVP reveal
July 26th - Creating an exotic
July 28th - Ask Bungie anything!
They didn't make this because they thought the beta failed. They had a plan to release this info.
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So people complain that the vanguard pre order stuff was trash. Now we get an exotic and same people complaining that it is for sales. Just can't be happy people will always find something to cry about.