They announced the D2 pre launch schedule in early July here: http://www.ign.com/articles/2017/07/03/destiny-2-all-the-newest-details-in-one-place--ign-first
July 18th - Destiny 2 beta Live!
July 18th - Peripherals
July 19th - A closer look at combatants
July 21st - Localization
July 24th - A destination explored
July 25th - PVP reveal
July 26th - Creating an exotic
July 28th - Ask Bungie anything!
They didn't make this because they thought the beta failed. They had a plan to release this info.
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With the early beta access carrot gone, this is the next carrot. How long can you hold out? Do your really want to be the guy who didn't pre-order what could turn out to be this game's Gjallerhorn? Are you sure that you want the first day you get invited to a raid to be December 6, or maybe never if it doesn't drop for you until three years into D2?