They announced the D2 pre launch schedule in early July here: http://www.ign.com/articles/2017/07/03/destiny-2-all-the-newest-details-in-one-place--ign-first
July 18th - Destiny 2 beta Live!
July 18th - Peripherals
July 19th - A closer look at combatants
July 21st - Localization
July 24th - A destination explored
July 25th - PVP reveal
July 26th - Creating an exotic
July 28th - Ask Bungie anything!
They didn't make this because they thought the beta failed. They had a plan to release this info.
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I used to work at an animation/post production studio. I understand that it takes weeks, even months to hire a crew to light/mic/film people being interviewed, review footage, purchase music rights, edit music/sound FX, do 3D tracking on footage, add text/effects, and composite the piece into a :41 trailer, let alone a 3:50 minute long video. Not to mention the amount of approvals and corporate & legal BS they had to go through (looking at you Vanilla Ice) to get these videos live. The fact that "Making an Exotic" was released same day as the preorder announcement is not a coincidence—this was strategically and intentionally planned and probably has been for months. This is a massive corporation in a massive money making industry, too. They didn't say "whoops we screwed up let's give them an exotic." If you think that, you truly don’t understand how much was involved in getting these videos live.