What are you taking about? I gave you the rough real time conversion of the two. Comparing the US cost to the UK cost. Also giving an explanation as to WHY the $40 cost in the US equates to near the same price in the UK. There may well be other costs involved. Maybe Sony are creaming something from the top? Or maybe, just maybe, from an accounting perspective, it makes better business sense to list it at £39.99 rather than say £33.34. I don't work for Sony so can't answer that one.