[u]Activision's guide to making profit[/u] 1. Enslave popular company with a good reputation eg. Bungie and its halo series 2. Make company produce large game and hype it up through small things eg. destiny poster in halo 3. Spend ridiculous amounts of money on making and advertising the game 3. Introduce the game at events like e3 and get the producers to overhype it as much as possible eg. destiny being open world *cough* invisible walls *cough* 4. Have the game cut into multiple smaller pieces and later introduce it as DLC 5. If the developers say cutting up the game will ruin the story, have them make a new story with Peter Dinklage involved Optional: have original story cut into hundreds of digital cards only accessible by logging on to a website 6. Release the game and block out any reviews so they don't affect people's opinion 7. Release the DLC and time gate content to keep the game alive 8. Release an actually new DLC that makes all previous content irrelevant yet make people buy it anyway eg. TTK 9. Later make multiple animations then sell them at absurd prices AKA micro transactions even though you've milked enough money anyway. 10. Assure fan base its all cosmetic and give them free micro transaction currency to get them hooked 11. Completely drought the community of content and ignore them at all costs. 12. Only fix glitches that might effect money, eg. Free SRL booklet glitch 13. If community becomes TOO anxious for content release small events then remove them eg. SRL and Crimson doubles 14. Eventually give real content that's really just been recycled eg. Taken winters run, old y1 exotics and prison of elders Optional: make real new content eg. Blighted chalice strike 15. Slowly allow micro transactions to include questionable cosmetics eg. Armor with unique perks, rep boosters and sparrows 16. To keep players at bay allow them to obtain these items by playing the game, this will also result in profit as these people will likely purchase future content if they're hooked on That is all, now go become a billionaire edit: EA im up for hire btw