Well it's kinda your fault for owning a plasma tv [quote]Burn-in, or image retention, is the result of a damaged pixel, whose phosphors have been prematurely aged and therefore glow less intensely than those of surrounding pixels. The reason is that the damaged pixel has developed a "memory" of the color information that was repeatedly fed to it, causing it to glow in a static manner for a sustained period of time. This phosphor color information can actually become seared or etched into the plasma-screen glass, and in some rare cases it can become permanent. Once these phosphors are damaged, they cannot produce the same levels of light output as the other phosphors around them do. But pixels do not suffer burn-in singly. Burn-in occurs in the shape of a static image that linger on TV screens -- things like network logos, computer icons, Internet browser frames, etc.[/quote]