The reason Plasma TVs are so cheap is because of exactly this problem. If the risk of an eventual "burnt in image" is worth the couple bucks you save thanks to that is completely up to you. I mean come on, nowadays there are pretty cheap LED TVs arround which also consume less power. You are seeking the fault on the dev's side. Not on yours. If I was a console dev, which I am not, only a iOS dev, and if you came to me with this problem I would simply say "go -blam!- yourself, you choosed this option to save a couple of bucks and you took the risk." Burnt in images on plasma TVs are literally the biggest known issue about them and you clearly knew about the risk. Just because other game devs had the idea to build in such an option doesn't mean every dev has to do that just so you can enjoy your game without trashing your already crappy TV.