Riot, blizzard ect make their money on people loving the game (from in game purchases, something you only do if you're really enjoying a game). Bungie makes their money on day 1 release and after that is downhill. They know they won't make more money after day 1. This makes their entire focus on tricking us into buying it, without realizing the game has NO depth. Riot can't trick us because league is free. You only buy skins if you love the game.