Where to I imply it is easy??? I do imply it is becoming MORE often (which is true), Where do I imply I am speaking about PSN only breaches???? Also losing movies that make your business $$$ along with other things.. Yes financially and in the BUSINESS world, it takes a toll and make the company appear weak and not what other big companies want in a partner or someone they deal with... So take your head out of the little gaming world and think of the bigger picture... Also there stocks have been dropping and not regaining... So yes it is taking a toll..... I am not speaking about just the PSN either.... PSN is a sony brand.... & as of right now the only part that is making them a steady profit.... Also try NOT TO ASSUME things....