I'd recommend the book [u]Switch[/u] by Chip and Dan Heath. Arguing logic doesn't work. You have to motivate the emotional side of an individual to make it really work (in conjunction with logic). Your logic is sound, but you haven't targeted the [b][i][u]reason[/u][/i][/b] people walk/shoot (completionist) every strike. Some people are just plain having fun. If you could [b][i][u]show[/u][/i][/b] someone how much more [i]fun[/i] it is to run vice walk, you'd swing the community. Unfortunately, that must be felt and experienced. The written word (here) will most likely only apply to logic (unless you're an incredible writer). Logic is just not a strong enough element to do it alone.