New deal for the Xboner. Yes it works with any existing bundles (Kinect bundle, Madden Bundle). The game has to be retail and available at the time of purchase. This is basically Microsoft's version of the Destiny bundle. Thoughts? More deets: For one week only – from September 7 through September 13 – when you buy an Xbox One from participating retailers in the U.S., you’ll get a free Xbox One game of your choice. The offer is valid for any retail Xbox One game, and the offer is good for our Xbox One system bundles, too – so if you want to pick up the Xbox One Madden NFL 15 Bundle or Forza Motorsport 5 Bundle, you’re getting another free game of your choice priced at $59.99 or lower on top of it!