I'm not sure why any of this would be a surprise. Aside from the author's magic math for console sales, of course this is all about making money. Clearly Square Enix felt they made more money (or spent less on development and marketing) by taking the deal. Games cost a lot to make. Gamers don't want to pay for it. Games have cost the same for going on ten years. That's crazy. We wonder why developers and publishers work like crazy to come up with creative ways to generate revenue.