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1/21/2014 1:28:00 AM
14
Nintendo: no games for smartphones
I think we're all aware of some of the issues Nintendo has been having recently. Nintendo president Saturo Iwata said that, as part of a rethinking of business structure, the company would be looking at ways to use smart devices to grow the gaming business. [url=http://www.ign.com/articles/2014/01/20/nintendo-has-no-plans-for-mario-on-smartphones]On Friday, he clarified that this incorporation of smart devices would not mean releasing games for them.[/url]
Nintendo's hardware has generally been profitable, but the Wii U has been struggling lately. Sales are weak and Nintendo is already taking a loss on the console. The 3DS, on the other hand, is projected to sell 13 million units. Some have called for Nintendo to abandon hardware altogether and focus on developing its IP's for other consoles and platforms. It seems like the company will not be making that move anytime soon.
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They need to change up their marketing strategy. The Wii U is on life support but its by no means dead. If they can get customers interested in the console and sell enough of them they can bring 3rd parties back. Its going to be a challenge no doubt, but its not impossible. There best chance would be to heavily advertise a game like X, showing that the Wii U isn't all just children games. It wouldn't fix the problems the console faces on its own, but it would be a good start.
