As bad as piracy is, piracy is by no means a loss of a sale. Think of piracy as...an "extended demo that lets you do everything." Let's say you pirate the game, play it all the way through, beat it, and you thought it was an amazing game. Well since you thought it was an amazing game, you go ahead and buy it. See the thing is, the people who pirate games don't want to spend money on a game that they think may or may not be good. So pirating lets the user decide whether the developer earns the money or not. So if any developer produces a crappy game, the dev really doesn't deserve the money since the dev produced something crappy and bad, but on the other hand, if the dev produces something awesome, then the dev deserves to get paid. See...this is how the mind of a pirate works. Oh ya and anyways...DRM is bad and it should feel bad. I'm never buying an EA game again, because they seem to be the only company who does DRM on their games (correct me if I'm wrong...I know Blizzard uses online-DRM for some of their games, notably Diablo III).