It's like crack. You know it's really bad for you but you can't stop. Once you try a little, you then want to try a little more and then bit more. The next thing you realize you're up all night sitting on the couch trying make sense of things. The next day you tell yourself you're done with it but find yourself doing the same crap that very same night. When you run out you frantically go in search for "content". So in a way you're the crack addict and bungie is the crack provider. Once they get you hooked, there's no going back.its part of the plan. So I've heard.