They are two very different games, I suppose. Almost complete lack of social functions is pro-social? We have mic capability. Cool. I guess you mean in the way we need to communicate during, say, a raid. Communication is always useful, after all. I don't believe, however, a raid couldn't be completed with a team put together with automatic matchmaking. What is a raid team found on LFG but a bunch of random people getting together in search of a common goal? Just because you were invited doesn't mean you'll be good, it only means you were in the right place at the right time. Groups made with LFG still fail (often). The only difference between groups made with LFG and groups made with automatic matchmaking is, groups made with automatic matchmaking will fail more often, because that system will be used more. Advertise any requirement on LFG you want. It will not matter. Any group you make has the potential to fail. And it's not like automatic matchmaking is the only option. A board design could be implemented, one where you are able to type out the parameters and what you'd like, similar to how LFG is now. The difference being you wouldn't need to use the console dashboard to add people to your Friends list. There are lots of things that could be done, but for some reason, none of those things have been done. There is no reason for it other than lack of trying.