And since lfg requires work, it's more satisfying when you finish a task. This has to be the weirdest argument I've ever come across on this subject. You know, you're right. It is satisfying when I complete a raid or whatever. But then I think: did I really need to spend an hour looking for people, navigate to Friends on the console dashboard, decipher all the x's and underscores in some guy's name, wait for an invite, spend another hour wiping, hearing various people rant, see people get kicked, wait for more people to join (any of you have someone on your friends list who would join), fail the last boss, give up for the day, try it all again tomorrow, and maybe succeed. Real fun. In Diablo 2 you just made a new game with the tag Mephisto Run and waited seven seconds for the party to fill up. I miss those days...