1. It is, actually. But many people are anti-social....or socially awkward. Or have life situations that don't lend themselves well to co-op online gaming. 2. The situation with the Forge is 80% a coding problem (CoO suffers from the same problem) and 20% a game design problem (the Forge is located in a place where there is little reason to go UNLESS you want to play the Forge....) 3. Sorry, Wrong. Destiny as a little bit of everything to offer.....which is why it is so successful. But that beside the point The point here is that the Forge---whatever its matchmaking issues are at a coding level----was designed to be multiplayer....and to be a higher-risk/higher reward activity compared to other pub events.