What I don't really understand is WHY they want us hopelessly addicted. Hear me out... This isn't a subscription based game. They make there money through purchases. Wouldn't it be better if every purchase left the player with a [i]good[/i] taste in their mouth? Not them getting burnt out through repetition, unfair rewards and other assorted bullshit? I'm not an expert, I just don't quite get WHY they want us playing for hours each day. It costs money to run servers haha.