They are making brilliant business decisions! 25 million people bought their game, people are buying merchandise, expansions, clothing, emotes, and silver...do the math! That's a successful business model if you ask me. They also outsold Halo 5 which they gave up to make a game that would make them even more richer. You can say they maybe could've done some things differently, but to say they were poor business decisions is kind of dumb to say.