But it is bad business when you alienate half the user base that choose not to buy the add-on for whatever reason even though they were some of the ones that got you where your business is right now. I mean light 34 wasn't a dream for people that didn't have how all they had to do was get etheric light and they could be 34. Give people who don't want to pay money lvl 40 and the complaining will stop. Without that number being attainable the game is useless.