You won't change anything. Activision already knows that the first ad was successful. They have plenty of data gathered over the last year+ since it launched. It had to have been successful in drawing in a certain audience, otherwise they would have never, ever done another one. In fact, given that the commercial was probably very expensive to produce, it had to have been very successful. Feedback from a small minority of players posted on their notoriously negative and hyperbolic forum won't convince them to abandon this approach. If anything it will just confirm that the commercial was seen and had the desired effect (bringing people to the game and forum). The best you could hope for is that they recognize that a percentage of their potential customers might be attracted by a different type of ad. And of course they recognize that, since they use several different kinds of ads.