If you think lowering the price from $40 to $20 would be beneficial for business in any way, then you know nothing about business. Even if doing that DOUBLED the amount of people who would buy it, which is unlikely, it would still end up being the same amount of profit for them. They worked hard on this content. And clearly they feel that it is worth $40. If they are wrong then we will deal with that in the coming weeks. But until it launches, you, me, and everyone else have no business trying to tell everyone else what it is worth to the playerbase. We simply don't know yet.