I don't think $40 is going to break anybody's bank, especially not a gamer's seeing as they're already predisposed to spend frivilously on their hobby. I think the reluctance to get on board with Taken King is rooted much deeper than the price tag. It has to do with doubt. This is the first thing Bungie has actually asked you to buy since you preordered Destiny and its expansion pass back in 2013. The truth is, as a whole, the delivery of Destiny was met with... disappointment I suppose. The months following release were just one blunder after another until now finally with House of Wolves they have a fully functional and somewhat enjoyable game running -- a game you paid for in 2013 came to fruition in mid May 2015. Now they're already trying to sell you a new game again and the question is, looking at how Destiny has performed up to this point, do you have confidence in purchasing TTK or is it too likely that it'll be another 9 months until you're saying they finally sucessfully landed TTK? It's not the $40, perhaps it's game itself you're gambling with.