I wouldn't say die. I don't like the way activision treats the game with tons of dlc and preorder bonuses, and the annualization, while supported by those who buy it every year, has also led some players to feeling isolated or left behind when the next CoD comes out. The game does have solid gameplay though, and a lot of people really enjoy it. I think their time as king may come to an end soon, as their sales have also begun to plateau. I say let CoD do its thing. Don't support it if you don't like it :).