Probably weren't many if any other options not wanting intellectual property rights. Most other big names had plenty of other titles. So wouldn't be offering supper good deals. Activision would have been facing CoD starting to flounder a bit so would have been looking. MS might have also black listed them. Which may explain the CoD first on Xbox deal no longer being in effect. Just wish Bungie could have gotten a company that'd say you do what you do, just remember to pay us after. That probably would have made Destiny live up to the hype.