Batheseda does the same thing. They just CAMOUFLAGE it better. Bethesda solves the problem by passing the cost off onto wealthier gamers in the form of consmetic micro-transactions at very inflated prices. So players with lots of cash foot the bill for those gamers without it....and those gamers without that cash can fool themselves into thinking there's a "free lunch'. because they never have to see the bill. If anything THAT is unscrupulous. Because at least with Activision, you are only being asked to pay YOUR OWN way.