Every company that has plans to succeed is a "cash grab" company. Imagine going into a group of investors or the bank that loaned you money and saying....Sorry! We just didn't feel like making it happen this year. We've got some really happy consumers out there in a highly competitive industry and we'd also like to borrow more money so we can keep them even happier with free stuff. Bungie got their foundation and fan base early and now they have partners and investors to answer to. I agree with what you're saying, but it's not about being a sheep or fanboy. Your point becomes invalid way too soon.