The term is actually "straw man". Let me make this simple for you, as I understand today's public schools aren't so great; I'm a veteran that worked hard to start my own business, which has been successful. When I put time and effort into something for someone else, I expect to be compensated for it. Therefore when I enjoy something that another person has spent time on, I'm willing to pay for it. If I don't like the amount I'm asked to pay, I simply don't use the product.