That's probably the only thing you have on me, the customer loyalty thing. Except that your examples are largely based on industries where you [i]have[/i] to buy something. You have to buy a car in order to get anywhere you live (exceptions with buses, trains, etc. of course, which even then is a "required" purchase). You have to buy a home, apartment, etc. because you need to have some form of shelter. I can't comment on your business as I'm not sure what it is (and honestly I don't care enough to want to know). Video games however are 100% optional, unless you work in the industry or have a condition that requires gaming as a form of therapy. All you gain from games are fond memories which don't really increase your standing in life. All this complaining is just trying to make wasted time seem worth something even though it's not worth anything. Especially when it's become clear that game devs don't truly listen to message boards. Want Bungie or Activision or any other game company to listen? Stop playing the game, play something else, maybe actually accomplish something truly important (which I feel you have already done), and don't come back. I'm getting tired of going to forums for any game and seeing keyboard warriors complain over trivial shit. Civil rights and the like are things worth fighting for; a stupid video game isn't.