'EVERY' industry? I literally just bought another car this morning, for $500 over their inventory amount. Why? Because it's the fourth car in the last three years. And I'll buy another one next year too. Customer Loyalty. My Real Estate Lawyer doesn't even charge me anymore when I buy or sell property. Why? Because I send him tones of referral business. Customer Loyalty. My own business, you ask? You bet! The fees I charge are always less for Repeat and Referral clients. Why? I truly value their patronage, and want them to use me again. Customer Loyalty. From Plastic Surgeons to Tattoo Artists, almost every face-to-face business practice rewards consumer loyalty. But not the video game industry. Nope. Not them. This seems lost on so many people. Were you raised in a digital generation that has lost all concept of what it means to truly appreciate another for what it is they offer you, and for how they enrich your existence? Destiny/ Bungie/ Activision ... All nothing without their player base. Thanks for honouring that loyalty.