Oh please. This is capitalism. Businesses will always strive to make more money because it's the only way to survive long term. If this wasn't case, Destiny likely would have never existed. It does because they had the capital to invest in developing it. They have this capital because of business practices that aren't aimed at just breaking even. These practices are driven by the market. US. We have dictated with our wallets what they are and are not able to get away with. We may complain about it seeming ruthless and greedy, but the reality is we wouldn't have these games if it wasn't. If you don't think it's worth it, don't buy it. That's the only way it'll change.