The concept that it can be changed is a foolish one. We, the consumers are responsible for the current environment. We support gamefly, game stop, pirated copies. A business only makes money from the initial sale, so to combat the resales lose they developed DLC. All those second hand purchases and rentals have brought us to where we are. Companies now expect to make more money off the DLC, because that can not be resold, or rented. You want to change it you have to change gamers mind set first. This is not a social injustice, this is not suffrage, this is not the holocaust. This is business, the moment DLC are no longer profitable it will change.