Just as a clarification, if I go buy a phone with my upgrade, and then buy another phone with my next upgrade 2 years later, and then buy another phone with the next upgrade 2 more years later. Guess what's going to happen? My friend who uses an upgrade will get the upgraded upgraded phone [i]for the same price[/i] how is it his fault he waited? Spend your $40 on the taken king dlc and get over it. You chose to buy the dlc's as soon as they dropped. Hell I just bought borderlands the handsome collection not too long ago and guess what? I paid $50 for the game and all the 15 DLC's. I wonder what would have happened if i bought borderlands 2 when it came out and then bought the dlc's as they dropped? Oh that's right I would have spent a ton of money to play the content as soon as it drops. I'm not sure how most of you people making these posts don't understand this concept.