Not necessarily, perhaps it's just fun to be leveled up. Maybe they want a 365 shadow price. Previously, a player could reach just under max level by doing patrol and stories, getting ascendent materials You don't need to be max level to do strikes, or story or even nightfall (which nf may fall under end game content, not sure about that) but it's fun to feel a sense of progression in the game even if you don't do raids And then there is iron banner, where levels matter. And while IB is selling etheric light this time, it's still only once a month event So, fun is my answer. It's fun to level up. It's fun to get your money's worth. It's fun to see those big numbers on your favorite old gun! Just because some people don't have the skill for end game content shouldn't mean they can't have just as much fun being leveled up!